Privacy Policy

Introduction

At 6ix Trails Co., we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our hiking tour services, visit our website, or interact with us in any way. We respect your privacy rights and are dedicated to maintaining transparent practices regarding the handling of your data.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Book a hiking tour or nature excursion
• Contact us through our website or phone
• Subscribe to our newsletter or promotional communications
• Participate in surveys or feedback forms
• Create an account on our website

This personal information may include your name, email address, phone number, mailing address, emergency contact information, medical conditions relevant to hiking activities, dietary restrictions, and payment information.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other analytical data. We use cookies and similar tracking technologies to collect this information and enhance your browsing experience.

How We Use Your Information

We use the collected information for various purposes, including:

• Processing and managing your tour bookings and reservations
• Communicating with you about your bookings, changes, or cancellations
• Providing customer support and responding to your inquiries
• Ensuring your safety during hiking activities by considering medical information
• Sending you promotional materials and newsletters (with your consent)
• Improving our services and developing new tour offerings
• Analyzing website usage to enhance user experience
• Complying with legal obligations and protecting our legal rights
• Preventing fraud and maintaining the security of our services

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as payment processors, booking platforms, insurance companies, and marketing services.
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.
• Emergency Situations: We may share your emergency contact and medical information with appropriate authorities or medical professionals in case of emergencies during hiking activities.
• Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data, secure server infrastructure, regular security assessments, and staff training on data protection practices. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you
• Correction: You may request corrections to inaccurate or incomplete personal information
• Deletion: You may request deletion of your personal information, subject to certain legal limitations
• Portability: You may request a copy of your personal information in a portable format
• Opt-out: You may opt out of receiving marketing communications at any time
• Restriction: You may request restrictions on the processing of your personal information

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide personalized content. You can control cookie preferences through your browser settings, although disabling certain cookies may affect website functionality. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a specified period).

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Generally, we retain booking information for seven years for tax and accounting purposes, communication records for three years, and website analytics data for two years. When information is no longer needed, we securely delete or anonymize it.

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information. Parents or guardians who believe their child has provided personal information to us should contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Governing Law

This Privacy Policy is governed by the laws of Ontario, Canada, and any disputes related to this policy will be subject to the jurisdiction of the courts of Ontario. We comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and relevant provincial privacy legislation.